2012 Pantone Color of the Year

As the new fresh air of a new year washes over us this January, we look toward what this fresh start has to offer. Economic recovery? Political unity? Possible apocalypse?

It’s quite a mystery, but the folks at Pantone, the authority on everything color, tell us we should at least make a splash in the new year. That’s because Pantone has named the 2012 color of the year Tangerine Tango (Pantone 17-1463 for all those curious creatives out there).

I look forward to this annual announcement, not just because I’m an enormous geek, but because I love the reasoning they come up with for each color selection and the implications it has within the economy, fashion, pop culture and our social consciousness.

By comparison, the 2011 shade (Pantone 10-2120 “Honeysuckle”) was a saccharine pink that symbolized an optimism and surge of energy necessary as we confront some of life’s not-so-fun challenges (economic recession; political stalemates; possible “Rapture”). It looks like Tangerine Tango maintains that sort of “shot in the arm” mentality with a little more playfulness and edge. It feels like we’re slowly regaining our confidence, and this color is armor we should wear as we continue the long road ahead.

2012 could be our springboard toward something great, that is unless you’re banking on the apocalypse in December, in which case, at least you’ll go out with some pizzazz!