2018 is the year of possibility and Pantone’s Color of the Year symbolizes that perfectly, Ultra Violet. It’s an ideal hue for the times because it both embodies forward thinking and encourages originality. A definite shift from last year’s focus on Greenery, this new hue captures a sense of mystery, excitement, and anticipation. Ultra Violet is a boundary breaker carefully selected to inspire. The people at Pantone share, “The depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
As an observant new intern (hi, I’m Sarah!), it’s clear to see that Ultra Violet will impact the inventive design direction of our creative marketing team. We’ll be sharing specific examples of how in future posts…stay tuned!