Las Ventanas Ranch
Real Estate
Las Ventanas is a custom home site development located in the Arroyo Grande Valley. The development—initiated, owned and managed by the Talley family—includes 56 home sites.
In a competitive Real Estate market, Las Ventanas needed to brand itself not just as a housing development, but as an opportunity for individuals and families to build their dream home in a perfect location, on a piece of history and enjoy a rural lifestyle as part of Talley Farms. With this goal in mind, the Talley family came to 20|20 for a memorable brand that would set them apart.
20|20 created strategically branded marketing materials highlighting the owners’ love of the land and passion behind the project. The “Live with the Land” campaign included print and online advertising, sales collateral, video, direct mail, website and a grand opening event with more than 600 attendees. As a result, the project exceeded its initial sales projections.
Services Provided
- Messaging
- Visual Identity
- Website
- Video
- Email Marketing
- Advertising
Results
Despite a down market, 17 homesites sold in the first year.
