Rebrand In Action: Central Coast Aquarium

Here at 20|20, we love brands that make an impact—ones you can’t ignore. Not long ago, our team had the pleasure of re-imagining the aesthetics and messaging of the former Avila Sea Life Center to coincide with its name change to the Central Coast Aquarium. Though it had been in the community for many years, the Sea Life Center was often overlooked by locals and tourists alike. 20|20 positioned the new brand to capture the imaginations of passers by and drive foot traffic through its doors.

Results So Far

The brand has had an immediate effect, creating a buzz in the community and from visitors about this “new” attraction. Dive in, and learn more about about the organization’s inspiring story!

The 20|20 Team