Some of you may be familiar with SLOtheSTIGMA, a documentary and campaign produced by 20|20 for Transitions Mental Health Association, to reduce the stigmas associated with mental illness in San Luis Obispo County. If you haven’t seen it, please watch SLOtheSTIGMA. Both the documentary and accompanying advertising campaign were entered into AIGA San Francisco’s (AIGA is the professional association for design) 2011 Cause/Effect Awards.
The Cause/Effect Awards were created to highlight branding, marketing, and design projects that advance the well-being of our environment, our society, or both. 20|20 was honored to learn that SLOtheSTIGMA had been nominated alongside so many amazing projects for a shot at the People’s Choice awards.
An online gallery and voting system is currently up and in progress, and will be available until October 31st. If you wish to vote, or to simply view these campaigns, check out the Cause/Effect website, get inspired, and get involved!