The UC Logo Public Backlash Killed

In early December 2012, the University of California system unveiled a new visual identity, complete with new logo. This has made a lot of people very angry and has been widely regarded as a bad move. The new logo, often depicted side by side with the older, more traditional seal, was soon erroneously thought to be its replacement. This notion was then reinforced by the UC itself with the release of a short video wherein the seal was literally brushed aside to show the inspiration for the visuals on the new branding. The public backlash was immediate.

Check out 99% Invisible’s podcast + article to discover the truth behind all the hullabaloo and decide for yourself: was the logo wrongly put out to pasture or are you raising a glass to its demise?