Arroyo Grande Community Hospital
Arroyo Grande Hospital needed a campaign to showcase the vast improvements and growth the hospital had experienced since being acquired by Catholic Healthcare West five years earlier. The campaign 20|20 developed showcases the hospital’s individual service areas as well as the passion behind the employees working there. To reach the highly connected community of Arroyo Grande, 20|20 designed various outdoor media to effectively communicate the heart and expertise of this small-town hospital.
- Visual Identity
The television commercials produced by 20|20 coincide with the print ads and feature the same Arroyo Grande Community Hospital employees. Each employee speaks passionately about what they love about their job and how it benefits their patients.