Central Coast Pathology
Central Coast Pathology (CCP) is a clinical and anatomic pathology laboratory with six patient service centers in the Santa Barbara and San Luis Obispo counties. They came to 20|20 to develop a unique brand that would set them apart in the marketplace. 20|20 developed a campaign centered around the tagline, “Good Lab.” in which a comparison is made between the desirable traits of a Labrador Retriever and those of Central Coast Pathology. The brand effectively stands out from more typical healthcare advertising by creating a memorable connection with Central Coast Pathology that encourages patients to ask for the lab by name.
- Visual Identity