Central Coast Aquarium
Education, Social Services & Nonprofits, Tourism & Hospitality
For years, Avila Beach was home to a small aquarium that aimed to be the community’s oceanic resource. Its team came to 20|20 on the verge of a name change to completely refresh its brand to help match the fun, educational experience the organization provides to the community. With its new name, Central Coast Aquarium, 20|20 created a brand platform that would help the aquarium stand out in its local community.
- Experience Design
- Visual Identity
- Brand Guidelines
- Environmental Graphics
20|20 created exterior signage design concepts aimed at attracting attention to its refreshed brand and drawing in visitors. Playful designs and banners grab the eye and emotive copy beckons the viewer to watch, feel and explore its exhibits inside.
The aquarium has enjoyed amazing feedback about the new brand, which is captivating the attention of locals and visitors alike.