Central Coast Pathology


Central Coast Pathology (CCP) is a clinical and anatomic pathology laboratory with six patient service centers in the Santa Barbara and San Luis Obispo counties. They came to 20|20 to develop a unique brand that would set them apart in the marketplace. 20|20 developed a campaign centered around the tagline, “Good Lab.” in which a comparison is made between the desirable traits of a Labrador Retriever and those of Central Coast Pathology. The brand effectively stands out from more typical healthcare advertising by creating a memorable connection with Central Coast Pathology that encourages patients to ask for the lab by name.

Services Provided

  • Messaging
  • Visual Identity
  • Advertising

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