Clever Ducks


A network service provider in San Luis Obispo for over 10 years, Computer Network Services wanted to take the company to the next level, attract larger customers and position themselves for long-term growth. 20|20 began their rebrand with a name change. The old name, Computer Network Services, was too generic to become a recognizable brand. 20|20 created the name Clever Ducks and kept the original name as a descriptor to maintain recognition during the transition. 20|20 then designed a professional looking logo to position the brand as a serious technology firm with a fun name. To support the change, 20|20 developed a full brand identity system to memorably position Clever Ducks as an enterprise-level network solutions provider.

Services Provided

  • Naming
  • Messaging
  • Logo
  • Visual Identity
  • Print
  • Email Marketing

“Our rebranding was successful beyond our ambitious expectations. We have generated a sharp uptick in high quality business inquiries. We’re having fun and making more money!”

Peter Kardel CEO, Clever Ducks

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