Equilibrium Fitness


When Equilibrium Fitness, Inc. opened a new gym specifically designed for women, they approached 20|20 to develop marketing materials that would appeal to their target audience. Knowing that women often put family, school and job responsibilities before their own needs, we created the tagline ‘Keep a Promise to Yourself’ to remind women to put themselves on their own to-do list. 20|20 designed a modern and fun logo for the studio. Located in a high-traffic shopping center, 20|20 designed window graphics to increase awareness along with appealing sales collateral.

Services Provided

  • Messaging
  • Logo
  • Visual Identity
  • Print

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