![](https://2020creativegroup.com/wp-content/uploads/2017/03/EQ_bw.jpg)
Equilibrium Fitness
Retail
When Equilibrium Fitness, Inc. opened a new gym specifically designed for women, they approached 20|20 to develop marketing materials that would appeal to their target audience. Knowing that women often put family, school and job responsibilities before their own needs, we created the tagline ‘Keep a Promise to Yourself’ to remind women to put themselves on their own to-do list. 20|20 designed a modern and fun logo for the studio. Located in a high-traffic shopping center, 20|20 designed window graphics to increase awareness along with appealing sales collateral.
Services Provided
- Messaging
- Logo
- Visual Identity
![](https://2020creativegroup.com/wp-content/uploads/2017/03/Equilibrium-Window_web.jpg)