Farm Supply Company
Approaching its 60th anniversary, Farm Supply was in need of a rebrand that targeted new demographics without alienating its base customers. 20|20 began the rebrand process by creating a new logo and tagline, “For the Farmer in Everyone,” that offered a more inclusive tone while staying true to the roots of the company. Television, print, outdoor and digital advertising and collateral were created to increase awareness of Farm Supply and the products they carry.
- Visual Identity
- Email Marketing
A series of commercials were created with actual customers that romanticize the agricultural lifestyle (and the Farm Supply products that support it) through a variety of home sizes and locations.
Farm Supply’s website was updated to reflect the new branding style and campaign elements, including video. The design accommodates regular updates for seasonal promotions and in-store events. 20|20 also developed email marketing design templates to drive traffic to the store and website.
Radio spots support the “For the Farmer in Everyone” campaign, walking the listener through the various product lines available.