Fresno Heart and Surgical Hospital
Fresno Heart and Surgical Hospital came to us looking to increase seminar sign-ups for their world-class Metabolic and Bariatric Surgery Program. 20|20 developed a campaign aimed at potential candidates who had not considered weight loss surgery before with an optimistic mantra: This Time Will Be Different. All advertising traffic was driven to a microsite of the same name for effective monitoring of the campaign’s success. The initiative captured new audiences and exceeded all of its numeric goals.
- Campaign Microsite
With competitors flooding broadcast platforms with quick fixes and unrealistic promises, 20|20 distilled Fresno Heart and Surgical Hospital’s campaign message into striking commercials highlighting the personal moments that motivate weight loss.
When it came to promoting Fresno Heart and Surgical Hospital’s educational microsite, 20|20 steered clear of weight loss clichés in favor of profound images and evocative copy. These targeted ads were placed prominently in local papers as part of a coordinated local media buy.
Web Video Testimonials
20|20 produced testimonial videos from real patients who experienced the Metabolic and Bariatric Surgery program’s caliber of care. These videos were made available through the campaign’s microsite and YouTube channel to inspire potential patients to take the next step with confidence.
Campaign exceeded established program goals