Friends of Hearst Castle
Social Services & Nonprofit, Tourism & Hospitality
Friends of Hearst Castle (FHC) contacted us to expand fundraising efforts and promote their 25th anniversary. 20|20 designed a campaign encouraging tourists to become a member or give a dollar to preserve the castle art and antiquities while supporting educational outreach programs.
The campaign launched visual and verbal invitations to “Be a Castle Guardian.” Visitors were immersed in the image of an armor-clad guard at every turn from large lenticular posters and educational donation boxes to branded buttons and t-shirts worn by the Visitor Center staff.
- Environmental Graphics
Visitor Center Graphics
The anchor of the campaign materials are large 4′ by 5′ lenticular posters featuring different people transforming into knights as viewers walk by, inviting them to “Be A Castle Guardian.” Donation boxes in the shape of knights are positioned throughout the visitor center.
20|20 designed invitations for castle fundraising events and created a compelling donor prospectus to successfully attract new funding by outlining ongoing restoration projects.