Health and Wellness, Retail, Startup
Ganiyan is a start-up brand in the hemp industry. Their debut product, the I•Fel pipe and pods make smoking easy for those looking to enjoy the benefits of hemp flower without the hassle. Users simply pop in a pod and light. No mess, no grinding, or guesswork. Tasked with designing a targeted identity, website, product naming and packaging, 20|20 set aflame a brand that exudes sophistication.
- Environmental Graphics
- Product Naming
- Visual Identity
20|20 crafted an e-commerce website that pairs alluring brand messaging with striking textures and type to showcase the high-end I•FEL smoking system. With branded lifestyle photography and easy-to-follow infographics, consumers are invited to spark something new.