Jimmy Towel

Startup, Retail

Invented by 20|20’s own Alec Ramsey, Jimmy Towel is a pocket-friendly, reusable paper towel alternative. After Jimmy Towel’s owners were granted a utility patent, 20|20 was tasked with developing the brand and two Kickstarter campaigns that would raise funds for mass-production. Jimmy Towel is now licensed to ChicoBag as a promotional item for businesses across the globe.

Services Provided

  • Product Design
  • Naming
  • Messaging
  • Logo
  • Visual Identity
  • Website
  • Print
  • Packaging
  • Video
  • Social Media
  • PR
  • Email Marketing
  • SEO
  • Advertising
  • Crowdfunding

Second Kickstarter

After successfully partnering with ChicoBag to launch a newly designed Jimmy Towel, 20|20 developed a Kickstarter campaign to market the partnership and kick-off sales. Promoted through email marketing and online advertising, the campaign raised over 400% of its funding goal.

First Kickstarter

Before the ChicoBag partnership, Kickstarter was used to introduce the world to Jimmy Towel and its message of sustainability. 20|20 developed a video series to share it’s inspiring story. The campaign successfully reached it’s funding goal, launched the first mass-production run of Jimmy Towel, and won “Best In Show” at the Addy Awards.

Results

Jimmy Towel has raised over $30,000 on Kickstarter and is currently licensed to ChicoBag.

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