Invented by 20|20’s own Alec Ramsey, Jimmy Towel is a pocket-friendly, reusable paper towel alternative. After Jimmy Towel’s owners were granted a utility patent, 20|20 was tasked with developing the brand and two Kickstarter campaigns that would raise funds for mass-production. Jimmy Towel is now licensed to ChicoBag as a promotional item for businesses across the globe.
- Product Design
- Visual Identity
- Social Media
- Email Marketing
After successfully partnering with ChicoBag to launch a newly designed Jimmy Towel, 20|20 developed a Kickstarter campaign to market the partnership and kick-off sales. Promoted through email marketing and online advertising, the campaign raised over 400% of its funding goal.
Before the ChicoBag partnership, Kickstarter was used to introduce the world to Jimmy Towel and its message of sustainability. 20|20 developed a video series to share it’s inspiring story. The campaign successfully reached it’s funding goal, launched the first mass-production run of Jimmy Towel, and won “Best In Show” at the Addy Awards.