The K. Patricia Cross Academy


Designed to help higher educators and students succeed in the classroom, the nonprofit K. Patricia Cross Institute needed to produce a large-scale video library based on the work of academic authors Elizabeth Barkley and Claire Major. To achieve this ambitious goal in less than 3 months, our video production team developed a streamlined system for crafting consistent scripts, organizing shots, and spending shooting days as efficiently as possible. The resulting 40 videos speak for themselves.

Services Provided

  • Messaging
  • Logo
  • Visual Identity
  • Website
  • Print
  • Video
  • Advertising

Video Production & Website Design

20|20 produced a video and website to paint a picture of the day in the life of a prospective Gran Cielo resident, highlighting the beauty of the vineyard landscape and its proximity to Paso Robles. Our team captured the rustic refinement of the property in time- lapse photography and made the sky a central character in the brand. An interactive map of the property engages visitors while branded headlines and calls to action speak directly to Gran Cielo’s target audience.


Book Design & Marketing

In response to the growing need for better and more comprehensive teaching resources at an accessible price point, K. Patricia Cross Academy founders Elizabeth Barkley and Claire Major tasked 20|20 with the design, layout, and publishing of their new book, Engaged Teaching: A Handbook for College Faculty. From print to digital eBook, 2020 handled the production from start to finish, producing a vital resource now used in classrooms around the world.


Ready to reach your goals?

Let’s get started