Martin Resorts

Tourism & Hospitality

Martin Resorts—a collection of hotels and restaurants on California’s Central Coast—came to 20|20 to help redefine their brand at both the corporate and individual property level. 20|20 focused the new brand strategy on the unique features each property offers as they relate to the total Martin Resort experience. As a result of defining what each property stands for and expressing it cohesively through each of its properties and promotions, Martin Resorts is building a brand that entices guests to explore all of the hotels and the unique experiences they offer.

Services Provided

  • Messaging
  • Experience Design
  • Visual Identity
  • Print
  • Advertising
  • Environmental Graphics
  • Storefront Design

Building Exterior Design

20|20 designed a colorful new look to replace part of the Paso Robles Inn parking lot with landscaped gardens for friendly curb appeal to better promote the upscale steakhouse and interior gardens to passerbys.

Left photo: Initial facade
Right photo: Recommended update

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