Abbott | Reed
Building & Contractor
Abbott | Reed is a multi-disciplinary building and real estate development firm in San Luis Obispo. Incorporated during the lead up to the 2008 recession, the company quickly compiled a diverse portfolio of projects in spite of difficult market conditions. Abbott | Reed came to 20|20 looking to capitalize on their success and effectively attract new clients. 20|20 began by assessing the company’s goals and target audiences, and determined a rebrand would serve as the foundation for long-term growth.
Services Provided
- Messaging
- Logo
- Visual Identity
- Website
- Social Media
- PR
- Email Marketing
- SEO
- Advertising
Three Companies, One Vision
Using the invigorated tone and aesthetics as a blueprint, 20|20 developed unique logos and a cohesive web presence and collateral system for each of Abbott | Reed’s three specialty areas: Communities, Builders, and Custom Homes. Constructing distinct sites has allowed Abbott | Reed to engage multiple audiences with targeted messages across the community and beyond.
