At 20|20 Creative Group, we believe that great marketing does more than get clicks—it helps people connect with the resources they need to excel. For The K. Patricia Cross Academy, a non-profit organization dedicated to supporting faculty with free online teaching resources, our mission was clear: craft the Academy’s content and make it discoverable to educators worldwide.
The K. Patricia Cross Academy website was built with a single purpose in mind—to be an indispensable, easy-to-use resource for educators. But even the most well-crafted content is only as good as its visibility. That’s where 20|20 SEO services came in. We partnered with Academy stakeholders to develop a comprehensive content marketing and SEO strategy that not only highlighted valuable educational resources but also ensured this audience could easily find them.
SEO That Delivers Results
It’s not enough to have valuable content (or services.) You need to ensure your audience knows it’s there. Over the past five years, our content marketing and SEO plan for The K. Patricia Cross Academy has done just that, increasing the site’s monthly traffic 10x. With an annualized growth rate of 70% in the last three years, nearly half a million unique users have accessed over 105 instructional videos, lessons, and modules that we helped ideate, create, and produce.
Here’s a snapshot of the success metrics:
- Organic search accounted for 44.3% of site traffic.
- 60 #1 keyword rankings—yes, 60.
- 150 top 10 rankings across major search engines.
- 75+ featured snippet results that put The K. Patricia Cross Academy front and center in search results.
By optimizing not just for traffic, but for intent, we ensured that when education professionals search for teaching techniques, they land on the Academy’s treasure trove of resources.
Content That Educators Want
The true measure of content is how much value it provides to its audience, and we made sure that K. Patricia Cross Academy’s offerings hit the mark. From teaching technique videos to instructional modules, 20|20 worked closely with the Academy to ideate, create, and produce materials that resonate with educators.
The success of the content strategy didn’t stop there. We leveraged this wealth of content to create the CrossCurrents newsletter, which has seen a 133% sign-up growth year-over-year. Even more impressive? The newsletter is responsible for 2% of the site’s traffic, and subscribers continue to visit the site from newsletter links that are over six months old—a rarity in a marketing landscape where email shelf-life is typically measured in hours.
High-Quality Content Is the Key to Longevity
In an era where attention spans are short, the lasting engagement of The K. Patricia Cross Academy’s audience speaks volumes. By focusing on high-quality, evergreen content that meets the practical needs of educators, we helped create a resource that continues to draw traffic and provide value long after it was first published.
When it comes to SEO and content marketing, our work with The K. Patricia Cross Academy proves that focusing on substance, strategy, and user experience pays off in the long run. At 20|20, we’re not just about clicks and rankings; we’re about creating sustainable marketing solutions that align with your values and goals.