Fresh as the Driven Snow

Strong branding is about great storytelling and, thankfully, the tools we use to tell those stories are getting richer everyday.

The Future of Storytelling?

I recently came across an integrated story from the New York Times’ website that is a great example. “Snow Fall: The Avalanche at Tunnel Creek” combines expertly timed animated GIFs, bite-sized factoids, gripping audio clips and evolving illustrations to add flare and flavor to each new line of text. All this was orchestrated to scroll with the reader, building with the same intensity as the avalanche it depicted. I’m a personal fan of the tasteful use of parallax movement and function throughout the piece, something we’re also using more and more in our website designs.

Check it out, and enjoy the ride it takes you on with every flick of the scroll bar!