Strong branding is about great storytelling and, thankfully, the tools we use to tell those stories are getting richer everyday. The Future of Storytelling? I recently came across an integrated story from the New York Times’ website that is a great example. “Snow Fall: The Avalanche at Tunnel Creek” combines expertly timed animated GIFs, bite-sized factoids, gripping audio clips and …
Taking Stock: What Real Women Look Like in Today’s Society
Images are such a powerful part of branding- we work with original and stock images constantly to reinforce connections to brand platforms and help shape user experiences. Sometimes though, we forget that these faces staring back at us reflect more than a desired brand tone and personality—they can reflect our culture, values and expectations. I was pleased to find that …