I read the first chapter of this book out of support for it’s author since he sits in the office next to mine. I devoured the remaining chapters because I was truly entranced. I began reading it while eating my taco dinner at a nearby restaurant and I can’t help but wonder what my fellow patrons must of thought of …
20|20 Nabs Some ADDYS
Last week we were honored to learn that, in addition to serving our clients, some of the work we’ve done over the past year has been recognized and awarded by the American Advertising Federation (AAF). Each year, the Santa Barbara chapter of the AAF holds the ADDY Awards to recognize the top regional advertising …
One Good Video
Your grandfather had one blade—and Polio! Our grandparents’ generation had lot’s of viral things to watch out for but unfortunately none of it was internet marketing. With over sixteen thousand Facebook shares and counting, this video sensation should be on Wikipedia as the definition of good viral marketing. It entertains, it clearly communicates the “why” and it definitely sells. …
You Pin Some, You Lose Some
Hello, my name is Robyn, and I’m a Pin-aholic. For the past six months or so, I’ve developed a love affair with Pinterest. The concept is fairly simple: Pinterest allows users to create and organize visual collections of their favorite things online (fashion, architecture, crafts, music, jokes, links to relevant articles, etc.). The result is a “pin board” that lets …