So imagine you are at a bus stop patiently waiting for the bus to arrive. Your iPhone runs out of power so you put it back in your pocket. “Alright,” you think. “What do I do now?” You start doing what most people would do before there were smart phones… you observe the world around you. While doing this, you …
How Now?
It’s the creative and functional brains in our office that develop effective brand platforms for our clients. Together, we help clients with the dilemma of HOW to communicate their message and HOW their target audiences should feel and act when seeing the message. The functional, project manager brain I have knows what story I want to tell, but our designers …
Rebrand In Action: Central Coast Aquarium
Here at 20|20, we love brands that make an impact—ones you can’t ignore. Not long ago, our team had the pleasure of re-imagining the aesthetics and messaging of the former Avila Sea Life Center to coincide with its name change to the Central Coast Aquarium. Though it had been in the community for many years, the Sea Life Center was …