CALA’s Spring Conference and Trade Show in Oakland

Alec presented a seminar entitled, “Marketing Resident Well-Being to Increase Occupancy” with the marketing team from The Villages of San Luis Obispo at a California Assisted Living Association‘s Spring Conference. The session highlighted the development of the branding campaign for The Villages and how it has lead to increased sales and occupancy rates in a down economy. Attendees were presented with tools to assess the effectiveness of their own companies marketing message to better reach their target audiences.