Fast Company recently asked four of the top entrepreneurship gurus in the universe to share the stumbles that newbies repeatedly make when pursuing their passion. Their advice was then whittled into 8 common missteps to avoid (read ‘em all here). Today we’re talking about #4 – FEAR OF SPENDING MONEY ON YOUR BRAND. Lewis Howes, the NYT best-selling author, lifestyle …
Our team feels lucky to live in an incredible community here on the Central Coast. This year we’re shining a spotlight on clients we care about – and how they’re sharing the holiday spirit with local patrons. 1. Kick off the season with bright poinsettias to benefit Transitions Mental Health Association. Red, white, and jingle bell varieties will be available in festive 6.5” pots starting Wednesday, November …
20|20 recently collaborated with Vina Robles to name their new luxury housing development in the heart of Paso Robles wine country. The original name of the project was “Huerhuero”, a challenging word to sound or spell. In developing a new name, we thought beyond what words can say, to how words can sound. “Sound symbolism” is the theory that we …
Today, new developments are popping up in nearly every neighborhood. While our clients have been busy building projects to better the community, we’ve been building their brands. Discover the passion and personalities shaping the character of our beautiful county. We are grateful to collaborate with and share the stories of such dedicated people. Studio Design Group For over 30 years, Studio Design Group …
In 2015, 20|20 had the pleasure of participating in the 34th Annual Transitions Mental Health Association Bowl-a-Thon. In collaboration with other local businesses, teams came together to raise money for local mental health programs. This event also aims to strike out the stigma surrounding mental illness across San Luis Obispo County. Inspired by our experience, 20|20 broke out the ball …
Most of us remember and connected with the Back to the Future movie franchise. We remember the DeLorean, the flux capacitor, and Biff. And now, looking back, we remember the predictions made in the second installment of the series. Come 2015, there would be hoverboards, self-lacing shoes, video conferencing, and the Cubs finally winning a World Series. Well some of …
In our 20-year history of building brands I’m proud to say that only about 15 percent of the the companies we’ve worked with chose blue as their flagship color. When you consider the global average of 60 percent, it’s a figure that’s surprisingly below the norm. But, then again, it makes sense when you consider that most companies that choose …
Now there’s a headline that would have Steve Jobs rolling in his grave. Around Apple HQ in Cupertino, it was never exactly a big secret that Jobs never thought too highly of the ol’ focus group, instead decreeing it a process that roughly amounted to putting creativity on trial and that “people don’t know what they want until you show …
Okay, I’ll be honest here, my credentials as a film critic are a bit thin. Still, it’s never kept me from appreciating the medium as a powerful storytelling and marketing tool. While as a writer I’m always hesitant to throw the written word under the proverbial bus, I can’t help but acknowledge the occasional truth behind the old adage, “a picture …
Long one of the power players in product placement, Apple once again reclaimed the top step of the podium, appearing in more films than both Sony and Coca-Cola in 2014. But, while that’s an impressive achievement, it may still fall short of landing the rough equivalent of a 30-minute prime-time commercial. The latest episode of Modern Family, filmed entirely on Apple …