Last week we were honored to learn that, in addition to serving our clients, some of the work we’ve done over the past year has been recognized and awarded by the American Advertising Federation (AAF). Each year, the Santa Barbara chapter of the AAF holds the ADDY Awards to recognize the top regional advertising …
One Good Video
Your grandfather had one blade—and Polio! Our grandparents’ generation had lot’s of viral things to watch out for but unfortunately none of it was internet marketing. With over sixteen thousand Facebook shares and counting, this video sensation should be on Wikipedia as the definition of good viral marketing. It entertains, it clearly communicates the “why” and it definitely sells. …
You Pin Some, You Lose Some
Hello, my name is Robyn, and I’m a Pin-aholic. For the past six months or so, I’ve developed a love affair with Pinterest. The concept is fairly simple: Pinterest allows users to create and organize visual collections of their favorite things online (fashion, architecture, crafts, music, jokes, links to relevant articles, etc.). The result is a “pin board” that lets …
RRM Design Group Launches New Website
For the past few months, we’ve had the amazing opportunity to work with one of the top architectural design firms on the West Coast. As a multi-disciplined group with focus areas in Architecture, Planning, Landscape Architecture, Engineering & Surveying, and Sustainable Services, RRM’s process and capabilities provide a unique and powerful solution for its clients. RRM Came to 20|20 to …
The Power of Simplicity
This is about six years old now, but it’s still my all time favorite commercial. I’ve seen it copied by different organizations but the simplicity and power of the original is perfect. If you haven’t seen it, it’s well worth the 2 minutes! -Alec
Social Seating: Using Facebook For Real Life Connections
A common criticism of Facebook and other social media platforms is that the interaction is impersonal. For example, the New York Times recently wondered if high school reunions were even necessary anymore? Everyone knows what’s going on with each other. There’s no incentive to meet physically. Businesses are running into the same dilemma. For businesses, every social media ROI article encourages …
The Curious Power of the Mind
It is a personal passion of mine to understand how we take in information and what we choose to do with it…how our thoughts and beliefs shape our reality. This short video is mind-blowingly simple in demonstrating the point. Enjoy! Lynne
2012 Pantone Color of the Year
As the new fresh air of a new year washes over us this January, we look toward what this fresh start has to offer. Economic recovery? Political unity? Possible apocalypse? It’s quite a mystery, but the folks at Pantone, the authority on everything color, tell us we should at least make a splash in the new year. That’s because Pantone …
The Civil War: A Fun and Interactive Look at History
From 1861-1865 a civil war was fought in the United Stated of America, and 2011 marks the 150th anniversary of that war. In the presidential election of 1860, the Republican Party, led by Abraham Lincoln, had campaigned against expanding slavery beyond the states in which it already existed. The Republicans strongly advocated nationalism, and in their 1860 platform they denounced …
Don’t Buy This Jacket
Black Friday. Cyber Monday. Buy-spread-consume. Stop. Patagonia, a manufacturer of outdoor clothing and gear, is making a big statement this holiday season. And while it may seem counter-intuitive to sales, it’s not profit they’re most worried about. With a storied past, dating back to 1957 when Yvon Chouinard began making climbing gear out of the back of his car, Patagonia …