A few months ago, BOLT (Bulk or Liquid Transport, Inc.) came to us for a website overhaul. The trucking company, based out of Grover Beach and operating throughout California, Arizona and Utah, is an innovator to say the least. BOLT is an outstanding industry leader in safety and emissions standards, using the latest technology to keep its trucks running smooth and …
A Marketing Genius
Here’s a lighthearted piece to brighten your Monday. You know how it goes, you spend your days toiling over the perfect brand to match the genuine story of your client. You stay awake at night thinking of that perfect tagline. You think for hours about which Pantone to use for that logo. And then some amateur on Craigslist goes and …
Everyone is Hungry for Online Video!
A branded web video by 20|20 Creative Group When was the last time you watched a video on the internet? Yesterday? An hour ago? Did you literally just get done watching one? Are you watching one while simultaneously reading this? Probably yes. How do I know? Because a recent article released by BrandChannel states that, according to a survey from Digitas, …
One Good Video
Your grandfather had one blade—and Polio! Our grandparents’ generation had lot’s of viral things to watch out for but unfortunately none of it was internet marketing. With over sixteen thousand Facebook shares and counting, this video sensation should be on Wikipedia as the definition of good viral marketing. It entertains, it clearly communicates the “why” and it definitely sells. …
You Pin Some, You Lose Some
Hello, my name is Robyn, and I’m a Pin-aholic. For the past six months or so, I’ve developed a love affair with Pinterest. The concept is fairly simple: Pinterest allows users to create and organize visual collections of their favorite things online (fashion, architecture, crafts, music, jokes, links to relevant articles, etc.). The result is a “pin board” that lets …
RRM Design Group Launches New Website
For the past few months, we’ve had the amazing opportunity to work with one of the top architectural design firms on the West Coast. As a multi-disciplined group with focus areas in Architecture, Planning, Landscape Architecture, Engineering & Surveying, and Sustainable Services, RRM’s process and capabilities provide a unique and powerful solution for its clients. RRM Came to 20|20 to …
The Power of Simplicity
This is about six years old now, but it’s still my all time favorite commercial. I’ve seen it copied by different organizations but the simplicity and power of the original is perfect. If you haven’t seen it, it’s well worth the 2 minutes! -Alec
Social Seating: Using Facebook For Real Life Connections
A common criticism of Facebook and other social media platforms is that the interaction is impersonal. For example, the New York Times recently wondered if high school reunions were even necessary anymore? Everyone knows what’s going on with each other. There’s no incentive to meet physically. Businesses are running into the same dilemma. For businesses, every social media ROI article encourages …
The Curious Power of the Mind
It is a personal passion of mine to understand how we take in information and what we choose to do with it…how our thoughts and beliefs shape our reality. This short video is mind-blowingly simple in demonstrating the point. Enjoy! Lynne
Don’t Buy This Jacket
Black Friday. Cyber Monday. Buy-spread-consume. Stop. Patagonia, a manufacturer of outdoor clothing and gear, is making a big statement this holiday season. And while it may seem counter-intuitive to sales, it’s not profit they’re most worried about. With a storied past, dating back to 1957 when Yvon Chouinard began making climbing gear out of the back of his car, Patagonia …