For the first time, Pantone’s Color of the Year is a union of two shades- the airy pink Rose Quartz and the calming lavender Serenity. While 2015 channeled the rich and luxurious Marsala, 2016 focuses on “mindfulness and well-being as an antidote to modern day stresses.” In today’s tumultuous, fast-paced world, these colors are a gentle reminder for us to take time out …
Alec’s Bromance
I have a man-crush on James Dyson. It started about 9 years ago when I read an article about him in Reader’s Digest while visiting my parents. Where else would one even find a Reader’s Digest other than your parent’s house? A little serendipity mixed with Mom’s homemade chili the night before, and I found myself sitting down to meet …
Brands That Blue It
In our 20-year history of building brands I’m proud to say that only about 15 percent of the the companies we’ve worked with chose blue as their flagship color. When you consider the global average of 60 percent, it’s a figure that’s surprisingly below the norm. But, then again, it makes sense when you consider that most companies that choose …
Today in Typography…and Ransom Notes?
If you’ve somehow grown tired of the endless stream of cat photos and painstakingly choreographed selfies clogging your Instagram feed, we’ve got just the timesuck, er, ticket for you. And, if you also happen to be in need of a way to cut the effort out of cutting out letters by hand for your ransom notes, double-win! Meet Type to …
Pantone’s Color of the Year Turns Heads
By Jo King | Appropriated Press SAN LUIS OBISPO, CA — In some of the most anticipated news of the season, Pantone unveiled Marsala, their Color of the Year to a great deal of fanfare this week. While past Colors of the Year have often been bright, bold and vibrant, this year’s color dials down the flair, but brings instead a …
Google Doodles of the 2014 World Cup
From June 12th to July 14th, all eyes were fixed on Brazil for the 2014 World Cup tournament. Even fair-weather soccer fans such as myself were drawn into the spectacle that only happens once every four years. Here in the office, we geared up by sharing some of our favorite advertisements: Nike: Risk Everything, Winner Stays, and 3D animated action …
Food For Thought
An apple a day keeps the doctor away, and at 20|20 we take that to heart. Simply walk in the office and you’ll see quite a few Apples on our desks. We may have missed the point of that old adage, but the fact remains, Apple makes a quality product and supports it with some of the industry’s leading creative …
Behind the Scenes of a Commercial Shoot
Here at 20|20, we work with a lot video. What better way to tell a story passionately and succinctly? While the final product is impressive, a lot goes into the storyboarding, planning and execution. This week, I thought I’d give you all a peek behind the scenes to learn what goes into a commercial shoot. Recently, we were asked to …
The Best Thing Since New Campaigns
This week, I stumbled upon a new offering from the king of the bread box, Wonder Bread, thanks to a smile-inducing campaign tailor made for TV and Web. I really shouldn’t be that surprised. Since the beginning the brand itself has always represented a wholesome, feel-good product at the core of America’s bread basket (it even sponsored Ricky Bobby’s faux …
Blog Envy: Humans of New York
Humans of New York is an enthralling photo project with a pretty simple premise: Brandon Stanton moved to New York with the goal of taking 10,000 street photos as a kind of photographic census of the city. Though he first intended to plot the images on a map, Brandon realized the brief conversations he was having with New York’s residents …