Black Friday. Cyber Monday. Buy-spread-consume. Stop. Patagonia, a manufacturer of outdoor clothing and gear, is making a big statement this holiday season. And while it may seem counter-intuitive to sales, it’s not profit they’re most worried about. With a storied past, dating back to 1957 when Yvon Chouinard began making climbing gear out of the back of his car, Patagonia …
The Chase
There’s no denying that a well executed chase scene is the epitome of cool. The cheeky Turin escape by a trio of MINIs in The Italian Job? Cool. The relentlessness of Steve McQueen’s iconic ’68 Mustang tearing up the streets of San Francisco in Bullitt? Cool. The comedic Midwest mall run in The Blues Brothers (parodied by Top Gear host …
A Movember to Remember
Ah, fall. It’s officially here. Time for sweaters, pumpkin pie, and… mustachioed men? According to the Prostate Cancer Foundation and other charities, November is officially the month where guys grow out their moustaches in support of men’s health awareness and in effect rebrand the month “Movember.” This campaign is a brilliant tactic to bring attention to men’s health issues, particularly …
Success Block?
I stumbled upon this video today during my morning reflection and meditation time. While the message of it is directed toward people in the creative field, I think it’s applicable to everyone; and not only individuals, but businesses as well. The video is part of Big Think series, “a forum where top experts explore the big ideas and core skills …
Do You Know Why?
We all know what we do and how we do it. But do we know why we do what we do? And better yet, do we communicate that “why” to the people around us? Here’s a brilliant talk by Simon Sinek from a 2009 TED conference in Puget Sound, Washington, explaining why “why” matters. Well worth every minute.
20|20’s Lynne & Alec Attend Leadership SLO Class XX Reunion
This Sunday, the San Luis Obispo Botanical Gardens were teeming with local business and community leaders from across San Luis Obispo County. New graduates and past alumni gathered to honor Leadership SLO, its graduates, and its past directors. The program – aiming to cultivate strong and cohesive leadership, involvement and investment in the future of San Luis Obispo County – …
20|20 Heads to Santa Cruz
Summer was ending, we were all getting antsy, and we just knew it was that time again. Time for a 20|20 retreat! So we loaded up the mini van, piled ourselves in and headed up the coast to Santa Cruz for a weekend of fun, games and adventure. From convincing ourselves that our rental home was haunted, to pondering the …
SLOtheSTIGMA Nominated for Cause/Effect Awards!
Some of you may be familiar with SLOtheSTIGMA, a documentary and campaign produced by 20|20 for Transitions Mental Health Association, to reduce the stigmas associated with mental illness in San Luis Obispo County. If you haven’t seen it, please watch SLOtheSTIGMA. Both the documentary and accompanying advertising campaign were entered into AIGA San Francisco’s (AIGA is the professional association for …
20|20 Wins Six Addy Awards for 2011
20|20 has definitely kept the ball rolling, receiving six Addy Awards from the American Advertising Federation for 2011 on various branding projects. Recognition included a Gold Award for the television commercials produced for Farm Supply Company, while other creative projects to receive awards included Talley Vineyards’ Bishop’s Peak wine label, Friends of Hearst Castle’s print collateral, the SLOtheSTIGMA and REC …
Alec Ramsey is Top 40 Under 40
We couldn’t be more proud to share that our very own Alec Ramsey, President and Creative Director of 20|20 Creative Group, has made his way onto Pacific Coast Business Times’ Top 40 Under 40 list for 2011! This annual event “recognizes young, entrepreneurial leaders in the Tri-Counties” and celebrates their business success as well as the positive changes they’ve made …