Wishing You Happiness to Spare in 2016

In 2015, 20|20 had the pleasure of participating in the 34th Annual Transitions Mental Health Association Bowl-a-Thon. In collaboration with other local businesses, teams came together to raise money for local mental health programs. This event also aims to strike out the stigma surrounding mental illness across San Luis Obispo County. Inspired by our experience, 20|20 broke out the ball …

Brands Jump All Over Back to the Future Day

Most of us remember and connected with the Back to the Future movie franchise. We remember the DeLorean, the flux capacitor, and Biff. And now, looking back, we remember the predictions made in the second installment of the series. Come 2015, there would be hoverboards, self-lacing shoes, video conferencing, and the Cubs finally winning a World Series. Well some of …

Alec’s Bromance

I have a man-crush on James Dyson. It started about 9 years ago when I read an article about him in Reader’s Digest while visiting my parents. Where else would one even find a Reader’s Digest other than your parent’s house? A little serendipity mixed with Mom’s homemade chili the night before, and I found myself sitting down to meet …

It’s About to Get All Lukewarm Up in This Office.

Meet our newest member of the 20|20 team!  Luke is a Cal Poly grad who joins us from an agency in Boston, as our new copywriter. Name: Lucas Jacob Trauth Known Aliases: Luke, The Truth, Skywalker, Lukester, Lukey From Skywalker himself: “If I had a quarter for every time someone claimed to be my Dad, I’d be worth more than George Lucas.”   Skywalker …

Brands That Blue It

In our 20-year history of building brands I’m proud to say that only about 15 percent of the the companies we’ve worked with chose blue as their flagship color. When you consider the global average of 60 percent, it’s a figure that’s surprisingly below the norm. But, then again, it makes sense when you consider that most companies that choose …

World Meet Matt. Matt, Meet World.

Meet our newest member of the 20|20 team in just four photos! Name: Matthew Steven Rice Known Aliases: Matt, Mattrice (“Matt Rice” really fast), Mattrice (“Matreese”), Rice-A-Roni, Minute Rice, Uncle Ben’s Rice… From Rice-A-Roni himself: “You know, I’ll be impressed if you come up with a rice joke that I haven’t heard yet.” Challenge. Accepted. Mattrice On Stock Photography: “Stock …

Today in Typography…and Ransom Notes?

If you’ve somehow grown tired of the endless stream of cat photos and painstakingly choreographed selfies clogging your Instagram feed, we’ve got just the timesuck, er, ticket for you. And, if you also happen to be in need of a way to cut the effort out of cutting out letters by hand for your ransom notes, double-win! Meet Type to …

More Focus Groups Please

Now there’s a headline that would have Steve Jobs rolling in his grave. Around Apple HQ in Cupertino, it was never exactly a big secret that Jobs never thought too highly of the ol’ focus group, instead decreeing it a process that roughly amounted to putting creativity on trial and that “people don’t know what they want until you show …

Watch and Learn: The Power of Film in Marketing

Okay, I’ll be honest here, my credentials as a film critic are a bit thin. Still, it’s never kept me from appreciating the medium as a powerful storytelling and marketing tool. While as a writer I’m always hesitant to throw the written word under the proverbial bus, I can’t help but acknowledge the occasional truth behind the old adage, “a picture …

Stuck in the Gutter

Every now and then a kind soul makes the mistake of thinking we know how to conduct ourselves outside of the office. Thankfully, every now and then, we actually surprise ourselves by doing just that. Invited to participate in the annual Transitions-Mental Health Association‘s annual Bowl-A-Thon, we were happy to join, as it’s a fundraiser for a great cause that …