From Product Placement to Primetime

Long one of the power players in product placement, Apple once again reclaimed the top step of the podium, appearing in more films than both Sony and Coca-Cola in 2014. But, while that’s an impressive achievement, it may still fall short of landing the rough equivalent of a 30-minute prime-time commercial. The latest episode of Modern Family, filmed entirely on Apple …

Pantone’s Color of the Year Turns Heads

By Jo King | Appropriated Press SAN LUIS OBISPO, CA — In some of the most anticipated news of the season, Pantone unveiled Marsala, their Color of the Year to a great deal of fanfare this week. While past Colors of the Year have often been bright, bold and vibrant, this year’s color dials down the flair, but brings instead a …

Turbo Rally Hits the Track for a Second Lap

Ask anyone in the office and they’ll tell you that the Kickstarter bug has bitten Alec pretty hard. Fueled by the success of his Addy-Award winning Jimmy Towel campaign, Alec tried his hand again at another project last year. Inspired by an afternoon with his kids, after a few prototypes and a months of play-testing, Turbo Rally Card Racing was …

Sound the Retreat!

20|20 went on the offensive this month and had our everyday routine running for the hills. The heavy artillery being employed? The famed 20|20 annual company retreat. Wholeheartedly awaited for by some, nervously anticipated by others, at its heart is a guarantee of fun—and copious embarrassment—for all. While some retreats involve a day full of team-building exercises and awkward small talk, …

Workplace #Winning

We’re always excited when we see our clients recognized for their success—and we just so happen to be lucky enough for it to be a fairly common occurrence. Also a neighbor of ours here in San Luis Obispo, Advantage Answering Plus was recently singled out by Fortune Magazine as one of the Top 50 Small to Medium Businesses to work for …

Google Doodles of the 2014 World Cup

From June 12th to July 14th, all eyes were fixed on Brazil for the 2014 World Cup tournament. Even fair-weather soccer fans such as myself were drawn into the spectacle that only happens once every four years. Here in the office, we geared up by sharing some of our favorite advertisements: Nike: Risk Everything, Winner Stays, and 3D animated action …

Food For Thought

An apple a day keeps the doctor away, and at 20|20 we take that to heart. Simply walk in the office and you’ll see quite a few Apples on our desks. We may have missed the point of that old adage, but the fact remains, Apple makes a quality product and supports it with some of the industry’s leading creative …

Behind the Scenes of a Commercial Shoot

Here at 20|20, we work with a lot video. What better way to tell a story passionately and succinctly? While the final product is impressive, a lot goes into the storyboarding, planning and execution. This week, I thought I’d give you all a peek behind the scenes to learn what goes into a commercial shoot. Recently, we were asked to …

The Best Thing Since New Campaigns

This week, I stumbled upon a new offering from the king of the bread box, Wonder Bread, thanks to a smile-inducing campaign tailor made for TV and Web. I really shouldn’t be that surprised. Since the beginning the brand itself has always represented a wholesome, feel-good product at the core of America’s bread basket (it even sponsored Ricky Bobby’s faux …

Blog Envy: Humans of New York

Humans of New York is an enthralling photo project with a pretty simple premise: Brandon Stanton moved to New York with the goal of taking 10,000 street photos as a kind of photographic census of the city. Though he first intended to plot the images on a map, Brandon realized the brief conversations he was having with New York’s residents …