Here at 20|20 Creative Group, our San Luis Obispo marketing company is officially in the spirit of the season. Was it because we watched Home Alone and corresponding sequels? Maybe. Or it could be because we’re thinking about all our favorite things. Read on to learn how you can share a little local love with friends, family, coworkers, and random …
Fast Company recently asked four of the top entrepreneurship gurus in the universe to share the stumbles that newbies repeatedly make when pursuing their passion. Their advice was then whittled into 8 common missteps to avoid (read ‘em all here). Today we’re talking about #4 – FEAR OF SPENDING MONEY ON YOUR BRAND. Lewis Howes, the NYT best-selling author, lifestyle …
Our team feels lucky to live in an incredible community here on the Central Coast. This year we’re shining a spotlight on clients we care about – and how they’re sharing the holiday spirit with local patrons. 1. Kick off the season with bright poinsettias to benefit Transitions Mental Health Association. Red, white, and jingle bell varieties will be available in festive 6.5” pots starting Wednesday, November …
Most of us remember and connected with the Back to the Future movie franchise. We remember the DeLorean, the flux capacitor, and Biff. And now, looking back, we remember the predictions made in the second installment of the series. Come 2015, there would be hoverboards, self-lacing shoes, video conferencing, and the Cubs finally winning a World Series. Well some of …
Pepsi’s New Approach I have to say, I’ve always admired Pepsi’s bold approach to their brand. They strive for all that is young, hip and fun– hoping to mirror the lives of their consumers or at least their aspirations. Without a hint of nostalgia, it’s always looking forward to what’s next. Lately, their savvy has reached a new level with …
It’s the creative and functional brains in our office that develop effective brand platforms for our clients. Together, we help clients with the dilemma of HOW to communicate their message and HOW their target audiences should feel and act when seeing the message. The functional, project manager brain I have knows what story I want to tell, but our designers …
Here at 20|20, we are huge (and I mean HUGE) fans of effective video campaigns that anchor a web presence. In many cases, there is just no better way to succinctly capture the story we’re telling with a brand than with the words and actions of those living that brand each and every day. I recently came across one of …
So sorry for the delay on our regular blog posts! Here at 20|20, we’re just now recovering from the intense onslaught of new Super Bowl commercials and campaigns—one of the biggest days in our industry. And this year’s commercials didn’t disappoint. Check out my personal favorite from Dodge. It sucked me in with Paul Harvey’s familiar voice, and made me …
A common criticism of Facebook and other social media platforms is that the interaction is impersonal. For example, the New York Times recently wondered if high school reunions were even necessary anymore? Everyone knows what’s going on with each other. There’s no incentive to meet physically. Businesses are running into the same dilemma. For businesses, every social media ROI article encourages …