An apple a day keeps the doctor away, and at 20|20 we take that to heart. Simply walk in the office and you’ll see quite a few Apples on our desks. We may have missed the point of that old adage, but the fact remains, Apple makes a quality product and supports it with some of the industry’s leading creative …
Behind the Scenes of a Commercial Shoot
Here at 20|20, we work with a lot video. What better way to tell a story passionately and succinctly? While the final product is impressive, a lot goes into the storyboarding, planning and execution. This week, I thought I’d give you all a peek behind the scenes to learn what goes into a commercial shoot. Recently, we were asked to …
The Best Thing Since New Campaigns
This week, I stumbled upon a new offering from the king of the bread box, Wonder Bread, thanks to a smile-inducing campaign tailor made for TV and Web. I really shouldn’t be that surprised. Since the beginning the brand itself has always represented a wholesome, feel-good product at the core of America’s bread basket (it even sponsored Ricky Bobby’s faux …
Blog Envy: Humans of New York
Humans of New York is an enthralling photo project with a pretty simple premise: Brandon Stanton moved to New York with the goal of taking 10,000 street photos as a kind of photographic census of the city. Though he first intended to plot the images on a map, Brandon realized the brief conversations he was having with New York’s residents …
Fresh as the Driven Snow
Strong branding is about great storytelling and, thankfully, the tools we use to tell those stories are getting richer everyday. The Future of Storytelling? I recently came across an integrated story from the New York Times’ website that is a great example. “Snow Fall: The Avalanche at Tunnel Creek” combines expertly timed animated GIFs, bite-sized factoids, gripping audio clips and …
Taking Stock: What Real Women Look Like in Today’s Society
Images are such a powerful part of branding- we work with original and stock images constantly to reinforce connections to brand platforms and help shape user experiences. Sometimes though, we forget that these faces staring back at us reflect more than a desired brand tone and personality—they can reflect our culture, values and expectations. I was pleased to find that …
Wild Orchids in Bloom: Pantone Selects 2014’s Color of the Year
The dawn of a New Year brings one of my favorite milestones: Pantone’s Color of the Year. The principal on all things pigment has selected Wild Orchid as the optimal hue for 2014 (PANTONE 17-5641 to be exact). While 2012’s Tangerine Tango screamed energy and 2013’s Emerald connoted growth (financial and otherwise), this creamy purple beckons us to do something …
Glad Helg från 20|20 Kreativ Grupp! (That means Happy Holidays)
This year, the gang heads north to fulfill its secret disco fantasies as a 70s Swedish pop group! On the eve of their first holiday album, we get a sneak peak at the band’s yuletide set list, not to mention its hair (head and chest included). Though our debut album might be destined for the Boo Boo’s bargain bin, we …
Upon Walking with Googlers
20|20’s been a busy place as of late. One reason- we’ve had the pleasure of working with Google on an internal campaign this fall. Our task was to come up with fun and engaging ways to promote the new Search Network with Display Select function to their teams who interact with advertising customers all over the world. Posters, branded giveaways, …
Blog Envy: Photography Blog Roundup!
Lately, I’ve been enthralled in a few delicious photography-based blogs from around the Web that feature some truly breathtaking and thought-provoking images. We’ve already talked about our love for Colossal, but each of these options offers something different for its viewers. I always find myself coming back to these when we need inspiration for creating a concept for a new campaign …