There’s a chill in the air, Cal Poly is in session, and the beloved Pumpkin Spice Latte is back! That can only mean one thing- fall is here! But here in the 20|20 office, we’re still dreaming of the summer that was. We thought we’d give the world a peek at what we’ve been up to over the past few …
Who Turned Out the Lights?
Growing up in the early 1980s and 90s, my only memory of a drive-in movie theatre consisted of driving past a derelict swath of weed-infested land with towering wooden screens, long since abandoned. The dead neon sign read “Sunnyside,” but there was nothing sunny about it anymore. Having never come across a drive-in open for business, I had thought that …
More Than Likely: Pepsi Introduces “Like Machines”
Pepsi’s New Approach I have to say, I’ve always admired Pepsi’s bold approach to their brand. They strive for all that is young, hip and fun– hoping to mirror the lives of their consumers or at least their aspirations. Without a hint of nostalgia, it’s always looking forward to what’s next. Lately, their savvy has reached a new level with …
Anatomy of Awesome: GoldieBlox
It’s no secret that in the fields of science, technology, engineering and math, women are few and far between. Growing up, most girls choose to play house with Barbies and stuffed animals over building with Legos and K’nex. We find it easier to develop our artistic skills—acting, drawing, writing—not our spatial skills, and it doesn’t help that the latter type …
Photoshop Fun!
So imagine you are at a bus stop patiently waiting for the bus to arrive. Your iPhone runs out of power so you put it back in your pocket. “Alright,” you think. “What do I do now?” You start doing what most people would do before there were smart phones… you observe the world around you. While doing this, you …
How Now?
It’s the creative and functional brains in our office that develop effective brand platforms for our clients. Together, we help clients with the dilemma of HOW to communicate their message and HOW their target audiences should feel and act when seeing the message. The functional, project manager brain I have knows what story I want to tell, but our designers …
Rebrand In Action: Central Coast Aquarium
Here at 20|20, we love brands that make an impact—ones you can’t ignore. Not long ago, our team had the pleasure of re-imagining the aesthetics and messaging of the former Avila Sea Life Center to coincide with its name change to the Central Coast Aquarium. Though it had been in the community for many years, the Sea Life Center was …
A Salute to Dads
The 20|20 team is truly lucky to have two fantastic fathers in our midst. In addition to being amazing forces for our creative, Alec and Matt each have young daughters who we often learn about through hilarious anecdotes and photos. Being a dad is certainly a full time job in and of itself! Check These Out: We were more than …
Ukiyo-e Heroes
I’ve always loved artwork made with traditional mediums through traditional processes. Combine it with nerdy references to modern video game culture, and I won’t be able to wipe a smile from my face! Enter Ukiyo-e Heroes. The project is a series of traditional Japanese ukiyo-e woodblock prints, drawn by Jed Henry and carved by master printmaker, David Bull. Ukiyo-e means …
A Runner’s Heart
Here at 20|20, we are huge (and I mean HUGE) fans of effective video campaigns that anchor a web presence. In many cases, there is just no better way to succinctly capture the story we’re telling with a brand than with the words and actions of those living that brand each and every day. I recently came across one of …