20|20 recently picked up several honors at the AAF’s 2013 Addy Awards ceremony in Santa Barbara, including the top honor of “Best in Show” for our work on Jimmy Towel’s brand. Alec, who attended the event, was surprised by the announcement as they closed the evening and played Jimmy Towel’s videos on the big screen! If you’ve seen the tongue-in-cheek …
Handy Dandy: The Art of Hand Lettering
Hand lettering is enjoying a major resurgence these days—from everything to the walls of your favorite coffee house, to brands of some of the world’s biggest companies. In its purest form, hand lettering can simply be defined as “the art of drawing letters.” Different from standard typography where you use previously designed components (fonts), hand lettering is a combination of …
On the Move with 20|20
We’ve Moved! The 20|20 team now has a brand spankin’ new office to call home. After six years at our old Toro Street address, we’ve migrated a few blocks south to our new space at 1194 Pacific Street in Suite 205-A, right next to the Dallidet Adobe Gardens. And the new office already feels like home, complete with a fresh …
Be Stochastic!
Chances are, if you’re a podcast listener, you’ve heard of Radiolab. If you aren’t already an avid listener who nerds out every time a new episode is released, maybe its been on your list of “Things I Need To Listen To” for awhile now and you just keep putting it off. Well, my procrastinating friends, you are most certainly doing …
The Power of a Good Story
I’m fortunate enough to be part of our local Chamber’s Leadership SLO program (shout out to everyone in Class XXII!). Recently, the program immersed our cohort in a day focused on the arts and education in our community, and one small but impactful component of that day was devoted to the power of storytelling. Without a doubt, it was my …
Superbowl MVP
So sorry for the delay on our regular blog posts! Here at 20|20, we’re just now recovering from the intense onslaught of new Super Bowl commercials and campaigns—one of the biggest days in our industry. And this year’s commercials didn’t disappoint. Check out my personal favorite from Dodge. It sucked me in with Paul Harvey’s familiar voice, and made me …
Meet Your Match
Do you like games? Are you a designer or a fan of all things design? Here is an interesting way to test your ability to appreciate the subtle details of our field in a fun and engaging manner. This is a seemly simple color-matching game developed by Method of Action, a “peer to peer education for people who want to …
The UC Logo Public Backlash Killed
In early December 2012, the University of California system unveiled a new visual identity, complete with new logo. This has made a lot of people very angry and has been widely regarded as a bad move. The new logo, often depicted side by side with the older, more traditional seal, was soon erroneously thought to be its replacement. This notion …
Pantone’s 2013 Color of the Year: Emerald
Each year, I’m thrilled when Pantone announces their selection for Color of the Year. It’s fascinating to see how they project a color will permeate different industries and conventions to influence our lives throughout the coming year. Anyone recall Tangerine Tango from last year? For 2013, Pantone has chosen Emerald (Pantone 17-5641) as the tone of choice. While the color …
Upon Walking in Shell Beach
As the wet weather prepares to derail our regular Friday hike, we’re looking back on sunnier days from summer. Here are a few choice shots from the Shell Beach Bluff hike we took a few months back. In particular, we were captivated by the artistic range (and gargantuan size) of mailboxes in this coastal community among other delightful details. We …