What do you get when you take a regular ol’ 5k, simmer out the need for speed, and spice it up with an explosion of color? Why, The Color Run of course! For every 1k completed, you are rewarded with a run through a designated “color zone” where volunteers and staff shower you in powdery color. The more kilometers you complete, …
Retreat to Move Forward
50 weeks a year I’m consumed with branding and marketing messages, so it was sure nice this past week to get away from media of all kinds. I attended a week long wilderness retreat in Big Sur through the Esalen Institute led by wilderness guide, Steven Harper. We toured the backcountry of Big Sur and got special access to trails …
BOLT Launches New Website!
A few months ago, BOLT (Bulk or Liquid Transport, Inc.) came to us for a website overhaul. The trucking company, based out of Grover Beach and operating throughout California, Arizona and Utah, is an innovator to say the least. BOLT is an outstanding industry leader in safety and emissions standards, using the latest technology to keep its trucks running smooth and …
20|20 Explores Johnson Ranch
For last friday’s hike, we made our way down to the south end of town to the beautiful Johnson Ranch open space. This is a very popular trail for hikers, runners and mountain bikers alike. At 2 miles long (3 miles if you complete the add-on section), this loop trail is the perfect way to begin or end the day. …
A Marketing Genius
Here’s a lighthearted piece to brighten your Monday. You know how it goes, you spend your days toiling over the perfect brand to match the genuine story of your client. You stay awake at night thinking of that perfect tagline. You think for hours about which Pantone to use for that logo. And then some amateur on Craigslist goes and …
An American Girl in Sweden
At the beginning of May, 20|20 graciously granted me time off so I could make my very first trip outside of the US. My destination? Stockholm, Sweden. The plan? Travel with my boyfriend, Ian, to visit his brother, Cary, who has been living there since September. And see everything possible while we were there. Overall, I’d say we were wildly …
More Hiking, More Fun!
We just keep on exploring! Our hope is that our bi-weekly hikes will not only help us stay healthy, but will also inspire you to take some time out for yourself. Get outside, get some sunshine, and feel more alive! Spending all week in the office means we get a lot of wonderful things done, but by the end of …
Take a Hike Round 2: Madonna
While local purists call it Cerro San Luis, we know it as “that mountain with the M on it that we drive by everyday.” Well not anymore! With the second bi-weekly Friday afternoon hike, the 20|20 crew braved the harsh SLO County elements once again (it was actually pretty darn hot) and set off into the great unknown! We arrived …
Everyone is Hungry for Online Video!
A branded web video by 20|20 Creative Group When was the last time you watched a video on the internet? Yesterday? An hour ago? Did you literally just get done watching one? Are you watching one while simultaneously reading this? Probably yes. How do I know? Because a recent article released by BrandChannel states that, according to a survey from Digitas, …
Take a Hike
Spring is here! Spring is here! Okay, we have to admit that Winter pretty much passed us by this year. But that doesn’t mean we can’t still celebrate the arrival of Spring! That’s why last Friday, the 20|20 team put down the papers, turned away from the screens, and stepped out into the sunshine. In lieu of lunch, we checked out …