Strong branding is about great storytelling and, thankfully, the tools we use to tell those stories are getting richer everyday. The Future of Storytelling? I recently came across an integrated story from the New York Times’ website that is a great example. “Snow Fall: The Avalanche at Tunnel Creek” combines expertly timed animated GIFs, bite-sized factoids, gripping audio clips and …
Taking Stock: What Real Women Look Like in Today’s Society
Images are such a powerful part of branding- we work with original and stock images constantly to reinforce connections to brand platforms and help shape user experiences. Sometimes though, we forget that these faces staring back at us reflect more than a desired brand tone and personality—they can reflect our culture, values and expectations. I was pleased to find that …
Wild Orchids in Bloom: Pantone Selects 2014’s Color of the Year
The dawn of a New Year brings one of my favorite milestones: Pantone’s Color of the Year. The principal on all things pigment has selected Wild Orchid as the optimal hue for 2014 (PANTONE 17-5641 to be exact). While 2012’s Tangerine Tango screamed energy and 2013’s Emerald connoted growth (financial and otherwise), this creamy purple beckons us to do something …
Glad Helg från 20|20 Kreativ Grupp! (That means Happy Holidays)
This year, the gang heads north to fulfill its secret disco fantasies as a 70s Swedish pop group! On the eve of their first holiday album, we get a sneak peak at the band’s yuletide set list, not to mention its hair (head and chest included). Though our debut album might be destined for the Boo Boo’s bargain bin, we …
Upon Walking with Googlers
20|20’s been a busy place as of late. One reason- we’ve had the pleasure of working with Google on an internal campaign this fall. Our task was to come up with fun and engaging ways to promote the new Search Network with Display Select function to their teams who interact with advertising customers all over the world. Posters, branded giveaways, …
Blog Envy: Photography Blog Roundup!
Lately, I’ve been enthralled in a few delicious photography-based blogs from around the Web that feature some truly breathtaking and thought-provoking images. We’ve already talked about our love for Colossal, but each of these options offers something different for its viewers. I always find myself coming back to these when we need inspiration for creating a concept for a new campaign …
Throwback Thursday: NYC Archival Photos
Have you ever wondered what a location looked like 50, 60, 70 or more than 100 years ago, back when everything was so… different? I find there ends up being more of everything like buildings, people, signs and vehicles as time goes on, but sometimes that’s not the case. A New Way to View History Well, I stumbled upon …
Who Turned Out the Lights?
Growing up in the early 1980s and 90s, my only memory of a drive-in movie theatre consisted of driving past a derelict swath of weed-infested land with towering wooden screens, long since abandoned. The dead neon sign read “Sunnyside,” but there was nothing sunny about it anymore. Having never come across a drive-in open for business, I had thought that …
Anatomy of Awesome: GoldieBlox
It’s no secret that in the fields of science, technology, engineering and math, women are few and far between. Growing up, most girls choose to play house with Barbies and stuffed animals over building with Legos and K’nex. We find it easier to develop our artistic skills—acting, drawing, writing—not our spatial skills, and it doesn’t help that the latter type …
Photoshop Fun!
So imagine you are at a bus stop patiently waiting for the bus to arrive. Your iPhone runs out of power so you put it back in your pocket. “Alright,” you think. “What do I do now?” You start doing what most people would do before there were smart phones… you observe the world around you. While doing this, you …