So imagine you are at a bus stop patiently waiting for the bus to arrive. Your iPhone runs out of power so you put it back in your pocket. “Alright,” you think. “What do I do now?” You start doing what most people would do before there were smart phones… you observe the world around you. While doing this, you …
How Now?
It’s the creative and functional brains in our office that develop effective brand platforms for our clients. Together, we help clients with the dilemma of HOW to communicate their message and HOW their target audiences should feel and act when seeing the message. The functional, project manager brain I have knows what story I want to tell, but our designers …
Rebrand In Action: Central Coast Aquarium
Here at 20|20, we love brands that make an impact—ones you can’t ignore. Not long ago, our team had the pleasure of re-imagining the aesthetics and messaging of the former Avila Sea Life Center to coincide with its name change to the Central Coast Aquarium. Though it had been in the community for many years, the Sea Life Center was …
A Salute to Dads
The 20|20 team is truly lucky to have two fantastic fathers in our midst. In addition to being amazing forces for our creative, Alec and Matt each have young daughters who we often learn about through hilarious anecdotes and photos. Being a dad is certainly a full time job in and of itself! Check These Out: We were more than …
Ukiyo-e Heroes
I’ve always loved artwork made with traditional mediums through traditional processes. Combine it with nerdy references to modern video game culture, and I won’t be able to wipe a smile from my face! Enter Ukiyo-e Heroes. The project is a series of traditional Japanese ukiyo-e woodblock prints, drawn by Jed Henry and carved by master printmaker, David Bull. Ukiyo-e means …
A Runner’s Heart
Here at 20|20, we are huge (and I mean HUGE) fans of effective video campaigns that anchor a web presence. In many cases, there is just no better way to succinctly capture the story we’re telling with a brand than with the words and actions of those living that brand each and every day. I recently came across one of …
20|20 Wins ‘Best in Show’ at the 2013 Coastal California ADDY Awards
20|20 recently picked up several honors at the AAF’s 2013 Addy Awards ceremony in Santa Barbara, including the top honor of “Best in Show” for our work on Jimmy Towel’s brand. Alec, who attended the event, was surprised by the announcement as they closed the evening and played Jimmy Towel’s videos on the big screen! If you’ve seen the tongue-in-cheek …
On the Move with 20|20
We’ve Moved! The 20|20 team now has a brand spankin’ new office to call home. After six years at our old Toro Street address, we’ve migrated a few blocks south to our new space at 1194 Pacific Street in Suite 205-A, right next to the Dallidet Adobe Gardens. And the new office already feels like home, complete with a fresh …
The Commercial Your Commercials Should Be Like
Hello, ladies. What makes a memorable commercial in a society of absolute sensory overload? Humor, wit, and a ridiculousness that borders on the absurd, apparently. In 2010, Old Spice, in collaboration with ad agency Wieden+Kennedy, began a new ad campaign that is now commonly referred to as “The Man Your Man Could Smell Like.” In a single, uncut shot with …
Runners. Yeah, We’re Different.
In recent months, I’ve taken to a hobby that I never envisioned myself liking: running. It started as a casual effort, a couple miles here and there, but now I’m in deep. So deep that I’ve signed up for the City to the Sea Half Marathon October 14th (yikes). In my time on the road, I’ve become privy to this …